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风尚传播的路径

电影《The devil wears prada》(时尚女魔头)有这样一个经典镜头,新手Andrea Sachs看到Miranda和其他几个同事对于两条看起来一模一样的腰带拿不定主意时,不禁发笑,于是有个这样一个经典对白:

You think this has nothing to do with you.
你觉得这和你无关?
You go to your closet…and you select… I don’t know…that lumpy blue sweater, for instance…
你去自己的衣橱,选择…我不知道…比如你那松垮的蓝色绒线衫
because you’re trying to tell the world that you take yourself too seriously…to care about what you put on your back.
试着告诉世人你的人生重要到你无法关心自己的穿着
But what you don’t know is that that sweater is not just blue.It’s not turquoise. It’s not lapis.It’s actually cerulean.
但你要知道那衣服不仅仅是蓝色.不是绿色,也不是青色,而是天蓝色
And you’re also blithely unaware of the fact…
你也随意忽视很多
that in 2002, Oscar de la Renta did a collection of cerulean gowns.
像奥斯卡·德拉伦塔在2002年设计过一系列天蓝色的晚礼服
And then I think it was Yves Saint Laurent… wasrt it…who showed cerulean military jackets?
然后,我估计是圣罗兰…是吗?设计出天蓝色的军式夹克衫
And then cerulean quickly showed up in the collections of eight different designers.
之后天蓝色就成了其他8位不同设计师的最爱
And then it, uh, filtered down through the department stores…
然后放入其名下的商店
and then trickled on down into some tragic Casual Corner…where you, no doubt,fished it out of some clearance bin.
最后慢慢渗入可悲的CC(Casual Corner,提倡舒适的中档品牌),才让你从她们的打折货中掏到
However, that blue represents millions of dollars…and countless jobs…
总之,那蓝色值几千万和数不尽的心血
and it’s sort of comical how you think that you’ve made a choice…that exempts you from the fashion industry…
滑稽的是,你以为是你选择了这个颜色,让自己远离时尚界
when, in fact…you’re wearing a sweater that was selected for you by the people in this room…from a pile of stuff.
事实却是…这屋子里的人帮你从一堆衣服里选了这件绒线衫
So then I said,”No, I couldn’t see the difference…between the two absolutely identical belts'”…
然后说“不,我看不出有这2条…完全相同的腰带有何区别”
(以上中英文字幕来自射手网,经本人排版)

导演借Miranda给我等类似Andy的“时尚迟钝者”上了一堂普及课。听完之后不禁茅塞顿开而且幡然悔悟,原来我等平日对衣着的选择早已不自觉的落入“女魔头们”的股掌之中。

皆凡此中精辟之言,我常喜欢广而告之并推而广之,哪怕是被“专业人士”称为“范畴误用”。而且从中也似乎找到了我研习哲学的一个理由。于是,大致得出如下结论:

平日里我们的思考方式以及认知方式自以为还算另类,却不知这种不自觉的跟随流俗文化的风尚早是若干年前某位顶级思想家们通过身边的几个追随者的推动,继而再到文化先锋的传播者呐喊,到我们手里便成了恰如折扣店的便宜货般。只是,这种思想风尚的传播路径是否象时尚般迅速就不得而知,但至少,国内诸些知名学者似乎大都成了这些思想家的“粉丝”,而大众媒体们也一直渴望自己象那本顶级时尚杂志一样,能成为思想的推波助澜者。

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