TATA that’s my child’s nickname,just say a little words.Whenever we pass by either McDonald’s or KFC,he always tone with plea “mi” or “ken” .
It was say that KFC wouldn’t earn money in China among their first decade,so as to change Chinese children’s diet for get much reward in future.Thinking about my boy and their booming branch ,I should recognize it:Yes,he does.
KFC is the 2nd in American,but I myself prefer KFC to McD.Just as KFC’s foods cater Chinese taste better,they are doing their utmost to localize.
One MNC(MultiNational Corporation) maybe lost almostly their national or multinational market,but he would win if game all in China.Just like GE motor,their car lost to Japanese in USA,however fashion in China.Since China have a big population and a increasing middle class.
Chinese gov think the population is a big burden,but I think a big consume ability then a large market.